2019 // @ CuboCC
Background:
Leão is a tea brand by Coke® that recently had created its Instagram account bringing the tagline “Stay Cool” (“Fica de boa” in Portuguese). All content was based on relaxing and cool drinking tea moments. At that point, we had received a new mission: launch the new Cold Brew Iced Tea, an unedited kind of tea in Brazil.
Insight:
To launch an unedited tea, we needed to make some buzz. A good way for that would be to invite someone new to be our brand ambassador, creating contents even more relaxing in an “internet style”.
Idea:
So, Iza, a famous national singer, became our brand ambassador. She was the perfect Leão face, she had a cool style and she had just released a new song called “Brisa” that literally means breeze, how “cool” is that? Furthermore, we published an ASMR content series starring Iza and the new Cold Brew Iced Tea to show how easy and enjoyable the moments with that tea could be.
My part:
I had part on the idea of inviting Iza as brand ambassador and the ASMR contents. I also was responsible for creating all the campaign strategy on social media and for writing the content scripts and copies.
Results:
• We made a special bottle to prepare the tea only for the shooting, but the users loved it and we started to sell it in Coke® e-commerce.
• There was a Leão post that became viral because of Iza’s beauty.
