2021 // @ ARTPLAN RJ
Background:
Black Friday was coming and Oi needed to sell a special internet fiber to heavy users. The brand usually had a fun language and it was already using a great influencer on its films, called Marcos Mion. From that, we needed to be more assertive to show all the greatness of that internet fiber.
Insight:
A better way to show the internet fiber potential was bringing an example of a smart house, with great internet speed and stability. And, of course, in a fun way with our influencer.
Idea:
The main idea was to bring life to the connected devices, creating fun personalities and showing how awesome your house can be with all that internet. To do that, we made a film with the Marcos Mion’s devices having a good time when he was not looking. The protagonist was his virtual assistant, the most excited device of all.
My part:
I played my part through all the steps of that campaign: I was part of the creation of the idea, the script and also the content strategy and creation in social media.
Results:
This was the campaign with the best results since the launch of Oi fiber internet, reaching 2,7M impressions and 84% of positive mentions.