RIO 2016 – THE MINDCHANGER WORKOUT
2016 // @ Ogilvy&Mather RJ Background:2016 was the year for the Olympic and Paralympic Games in Rio de Janeiro, Brazil, counteracting an existing resistance in Brazil in matters of Paralympic Games. Here, the commonsense dictates that any difference is a disability and people with some kinds of disabilities are worse than “normal people”. Our objective was to deconstruct this way of thinking, showing how great paralympic athletes can be. Insight:If people don’t see the greatness… Read More »RIO 2016 – THE MINDCHANGER WORKOUT
