2016 // @ Ogilvy&Mather RJ Background:The goal was to plan an activation linked with the Carnival in Rio and aligned with the film ad “Food Fight” that had been recently released. Insight:Carnival in Rio is famous because of the street parades, with a lot of people dancing wearing costumes and having fun. And our Food Fight video is funny and nonsense as Carnival. Why don’t we get the two of them together? Idea:We brought a… Read More »GSK – ENO CARNIVAL
2016 // @ Ogilvy&Mather RJ Background:2016 was the year for the Olympic and Paralympic Games in Rio de Janeiro, Brazil, counteracting an existing resistance in Brazil in matters of Paralympic Games. Here, the commonsense dictates that any difference is a disability and people with some kinds of disabilities are worse than “normal people”. Our objective was to deconstruct this way of thinking, showing how great paralympic athletes can be. Insight:If people don’t see the greatness… Read More »RIO 2016 – THE MINDCHANGER WORKOUT
