ESTÁCIO – GAMING AWAY TO COLLEGE
Desbloqueie Seu Enem (Podcast)
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Amanda Perlingeiro
LEÃO – COLD BREW ICED TEA
Iza became Leão’s brand ambassador
DEL VALLE – MOTHER SUPPORT NETWORK
We created a skits serie showing how the people can be supportive with mothers and showing Del Valle as one of the supporters.
OI – EXCITED ASSISTANT
Brought life to the connected devices, creating fun personalities and show how awesome your house can be with all that internet.
ESTÁCIO – ESTÁCIO COMMITMENT
2021 // @ ARTPLAN RJ Background:The reality show, Big Brother Brazil 2020, had ended with a historical winning: Juliette Freire was the winner with vote percentage of 90.15%, a record achievement. The love for Juliette was because of her personality: she was always saying the truth on the show, and talking about her difficult path before BBB, reinforcing the importance of the education. Insight:Estácio, a famous Brazilian college, needed a new face for its ads… Read More »ESTÁCIO – ESTÁCIO COMMITMENT
TIM – CONSCIOUS KEYBOARD
2020 // @ HavasPlus Background:Brazil was the last occidental country to abolish slavery, that had a profound effect in our society: structural racism. An unwanted legacy still lives in our culture, behavior and most important, our language. Insight:In a world where everyone is connected and has a mobile, words have become exponentially more powerful. Now, the words you use can reach millions of people.And TIM, one of Brazil’s biggest phone carriers, has diversity and inclusion… Read More »TIM – CONSCIOUS KEYBOARD
TIM – SPECIAL MERCHANDISING
2019 // @ HavasPlus Background:TIM, a cellphone operator, had launched a campaign called “The internet party” to sell a special internet bonus. The film ad had a famous duo singers, Simone and Simaria, great influencers and special memes known on internet. From that, our challenge was to think about a different merchandising in the most popular soap opera that was going on the television those times. Insight:Merchandising is kind of old school advertising, so, it… Read More »TIM – SPECIAL MERCHANDISING
AMIL – AMIL REBRAND
2018 // @ ARTPLAN RJ Background:In 2018, Amil, a Brazilian health insurance company, completed 40 years of activities and it needed to start talking about difficult subjects, like the excessive way the people usually use the insurance’s service, which disturbs the ones who really need the assistance. Insight:Since the subject was polemic, we needed to talk about it in a more casual and fun way to bring delicacy to the topic. Beyond that, it was… Read More »AMIL – AMIL REBRAND
NIELY – COR&TON PARODY
2018 // @ ARTPLAN RJ Background:Niely Cor&Ton is the most popular brand of hair color in Brazil, but it’s seen as a low-quality product because it has an affordable price. To change that, Niely had changed the Cor&Ton pack bringing more gold that has a premium touch. To amplify that change, we needed to create a big campaign that would trigger an online and offline buzz. Insight:Niely is famous for creating musical campaigns with original… Read More »NIELY – COR&TON PARODY
OLX – OLX SQUAD
2016 // @ Ogilvy&Mather RJ Background:In 2016, there was superhero movies fever in Brazil, because of the releases of Marvel and DC. In addition, our client OLX, an online sales brand, became known for fun and nonsense campaigns that reinforced the advantage of selling useless things to earn extra money. Insight:Why don’t we make a campaign that uses the superhero fever to make fun and increase OLX awareness and love for the brand? Idea:OLX got… Read More »OLX – OLX SQUAD
